Julia Paulsen is a tech and data enthusiast, author of the book “WOW: Smells like team spirit. Your practical guide to agile and all that buzz”, Board Member at Viking Footwear, MACH Alliance Ambassador, part of DN Aspiring Women and E24 leader talent.

Her motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. She is Director of eCom Nordics at Elkjøp and pushing the Coaching Leadership further with experience from my previous roles as Head of Marketing and Digital Sales at Aprila Bank, Head of Digital Sales and Service at DNB, Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.